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Join Charleston American Marketing Association for a delicious and design-forward Coffee Talk with Ben & Kate Towill of Basic Projects, hosted at the always yummy Basic Kitchen on Friday, March 11 at 8:00 AM. Coffee and bites included. Limited attendance to 40 seats!

Ben and Kate will discuss the creative journey of developing Basic Projects as a lifestyle brand, and how they navigate bringing new hospitality operations and projects into the fold while keeping a common branded thread.

Basic Projects is a lifestyle-driven design and development firm founded by Ben & Kate Towill in 2015. Basic Projects’ offices are based in Charleston, SC and together the team works closely to make spaces that are not only beautiful but functional and comfortable.

Basic Projects’ include a multitude of nationally acclaimed residential designs, as well as Basic Kitchen, The Post House Inn & Tavern, 82 Wentworth Mixed-Used, 4 Rutledge Mixed-Used, Congress Street Mixed-Used in Savannah, The Fat Raddish South, and many more.

Join Charleston American Marketing Association for this F-U-N marketing coffee talk with Chris Hervochon of Betterway CPA — and, our board! Chris sits as our Treasurer and you’re in for a serious treat. In this month’s talk, he’ll walk through the top 5 financial issues he sees his agency clients run into, what their effects are and how to best manage them.

YOU’RE GOING TO LEARN HOW TO…

• MAKE sure your books have the appropriate level of detail to make decisions
• CHOOSE the right type of entity and understanding how your agency will be taxed
• DETERMINE for yourself if you have an employee or a contractor

plus much more!

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Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation primarily for marketing and creative agencies.

Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in various publications for his industry knowledge and accounting expertise.

Chris was selected as one of the 2019 “40 Under 40” in the Accounting Profession by CPA Practice Advisor magazine and has retained that honor for the two subsequent years. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class.

Chris graduated from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. Chris is also a Certified QuickBooks Online ProAdvisor, and has earned the Data Analytics Executive Certificate from the AICPA.

Join Charleston American Marketing Association for this dynamic nonprofit marketing coffee talk with Alexandra Kendall of Charleston Radio Group, and learn how to achieve massive media exposure for your nonprofit with no money out of your budget. Enjoy coffee, networking, and as an added bonus, you’ll get a behind-the-scenes look at Charleston Radio Group studios and meet some of your favorite radio show hosts!

As a non-profit, being able to provide media exposure is a key component to secure sponsors and major donors. But do you have a way to actually deliver on that promise? In today’s marketing world, it is almost imperative for local nonprofits (or their marketing agencies) to partner with local media companies (IE: radio or TV) to generate exposure and commercial advertising. This guaranteed exposure will skyrocket your nonprofit brand awareness and make it easier to secure meaningful sponsorships.

PSA’s are a thing of the past and never make it on air. There are new and exciting partnership opportunities that non-profits can harness with local media groups to reach and interact with their target audiences, increase donations, and ultimately serve their mission!

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WE ARE LOCAL RADIO: Charleston Radio Group provides the ability to merge on-air, online, and on-site brand attribution with exclusive access to interact with potential customers.

CHARLESTON RADIO GROUP PHILOSOPHY:

It is the mission of the Charleston Radio Group to have the most listened to and respected radio stations in the market by providing the best services and products possible to our listeners and customers.

We start by presenting our listeners with the highest quality on-air and interactive products, including providing educational and critical information with entertainment that is locally driven. We take our obligation to the community seriously and work hard to make a positive difference with our charitable efforts.

Charleston Radio Group is home to local award-winning radio stations including Kickin’ Country 92.5, 101.7 Chuck FM, and MIX 96, home to Charleston’s favorite morning show “Two Girls & A Guy” with Brooke Ryan, Tanya Brown, and Mike.

Will Howell, PR and Markeitng Manager for Pet Helpers joins us to discuss techniques for landing major local outlets and how he’s grown the brand awarness as a household name in Charleston!

ABOUT PET HELPERS

Their mission is to end the euthanasia of ALL adoptable cats and dogs by keeping all animals until adopted; providing low cost spay/neuter surgeries; offering humane education programs; pursuing animal cruelty prosecution; and initiating animal welfare legislation.

Pet Helpers was founded in 1978 by Carol Linville, now President of Pet Helpers, after she learned that 8,000 pets were being euthanized each year at local shelters. It began as a weekly “adopt a pet” column. More than 30 years later, that column has grown into Pet Helpers Adoption Center and Veterinary Clinic, one of the foremost animal rescue organizations in South Carolina. Pet Helpers has slowly evolved into a widely recognized and innovative shelter that offers caring solutions to the serious problems created by pet overpopulation.

For 38 years, we have focused on the needs of homeless animals. Through a commitment to quality sheltering and required spay/neuter, we have worked tirelessly to save those animals that are without human guardianship. We service the entire Lowcountry, where we are the only independent adoption shelter and veterinary center of our kind, that is fully-staffed and maintains regular business hours. We answer 20,000 calls a year to provide assistance and information to the public concerning animal issues.

Pet Helpers is preparing to take our next steps- completing our building footprint to increase animal-holding capacity and expand our life-saving programs. We invite our community supporters to join us as we embark upon the next chapter in our journey.

Network with the CAMA board and fellow marketing pros over some holiday *spirits* at Charleston AMA’s FREE Holiday Happy Hour at Republic Garden & Lounge on Tuesday, December 7 from 5:30 – 7:30 pm 🎄🥂

In lieu of tickets, the Charleston AMA board is participating in the Lowcountry Orphan Relief Stocking Drive and asks attendees to contribute donation items.

Lowcountry Orphan Relief is in need of new, essential items for boys and girls of all ages and sizes. View the full list of immediate needs HERE.

• Long sleeve shirts, sweaters, jackets
• Socks, underwear, undershirts
• Pajamas
• Pants, leggings
• Shoes
• Toiletries
• School supplies

Visit www.lowcountryorphanrelief.org to learn more about donation requests or to make a donation online!

Follow @charlestonama and visit www.charlestonama.org for chapter news and events.

YOU are the message of your brand. Learn the tools for effective leadership communication for your business and professional career from national keynote speaker and communications expert, John Robitaille. Hosted at Hall’s Signature Events at 5 Faber, guests will enjoy a delicious catered lunch and learn how to be an authentic communicator, navigate through challengnig situations, and set the tone for leadership credibility.

John Robitaille, a former candidate for governor of Rhode Island, is an effective and entertaining motivational speaker and communications professional with over thirty years of success in multiple roles as an executive with Fortune 500 companies, a senior communication advisor to elected officials, labor relations negotiator, radio talk show host, media relations consultant, trainer, coach and mentor to entrepreneurs.

WHAT YOU WILL LEARN

• Challenges and opportunities with communication technology & social media
• Understanding the four elements affecting every communicator
• Changing the communications culture
• Become more effective, compelling communicators
• Better connect with customers, employees and business partners on a human level
• Overcome the natural fear of public speaking
• Become more clear, concise & credible
• Listen and provide others their undivided attention
• Prepare for a major presentation or media interview
• Win over skeptics
• lmprove the communication culture within your organizations

About John Robitaille

John’s career as an Army officer, labor relations negotiator, entrepreneur, business leader; educator, senior advisor to a governor, and candidate for governor of Rhode lsland has given him valuable experience and insight into how successful leaders and organizations communicate effectively to a variety of audiences during both normal and challenging situations.

Beyond the hype and cliches about effective communication, John shares his personal experiences in crisis situations, facing personal tragedies, negotiating labor agreements, participating in live televised debates, handling tough media interviews as well as interacting with customers, colleagues, employees, students, the media and the general public.

Everyone knows the old saying, “Time is money,” but just how do you place a monetary value on your time and expertise?

Be sure to keep emotions out of the equation and rely on the strength of the work, and the monetary/social significance it will bring to the client. Social media is filled with many different voices, but the true, authentic voices are the ones that get elevated. Remember true authenticity in marketing comes from being true to yourself first. Advocating for your voice to be heard will lead to true authenticity on social media.

Join us to talk all about finding your right authentic voice on social media!

ABOUT YOUR SPEAKER

Eric Elliott was born on January 30th in beautiful, historic Charleston, South Carolina. He grew up in the Downtown area of Charleston. Through hard work and determination, Eric is considered an expert in strategic digital marketing by his peers. He is passionate about giving back to the communities that helped shape him into the man he is today. As a participant in the American Lung Association’s Lip Sync for Lungs event, Eric helped raise funds and awareness for lung health. His philanthropic efforts have captured the attention of various charities and organizations.

In 2009, Eric established VIP Marketing & Advertising, integrated digital marketing and advertising agency dedicated to the creative and strategic sides of marketing campaigns serving partners throughout the continental United States.

In 2015, Eric saw the need for providing creative services to businesses. Many local and regional advertisers had a particular problem. They felt they couldn’t achieve a premium creative product that could measure up to regional and national brands. Thus, Eric’s second business venture, Craft Creative, was formed.

Eric spends his days helping companies build their brands while attracting partners as the Chief Inspirational Officer for VIP Marketing, Craft Creative, 10 Mile Studios, and his brand Hey I’m Eric. Not only is he recognized for his outstanding creative and strategic thinking, but he also has a reputation for crafting incredible ideas that increase sales and boost bottom-line results. One may say Eric is so passionate about achieving results for his partners; he considers himself a “Digital Marketing Whisperer.”

On-camera video coach, Erin Kienzle is bringing her immersive knowledge about Instagram Reels to Charleseton AMA! Are you a business owner or marketing professional who wants to use reels to engage their audience and reach more people? You’ve got pretty pictures, good captions, but no engagement? Then this luncheon is for you!

Reels are like FREE marketing gold for your business! They gain 2.5x the engagement and can grow your account quickly!

Erin will share important lessons from her ‘Let’s Get Reel’ course including video editing tips, reels ideas and templates, engagement trends and more!

Your ticket includes a delicious catered lunch from Holy City Brewing. Stay after and enjoy some local brews from Holy City’s massive rotating beer list. Seating is limited to 50 people.

In the meantime, download Erin’s FREE Video Toolkit!

About Erin Kienzle:

Erin Kienzle is TV Host & Video Coach with 20 years of on-air experience. Erin is now sharing all her TV tips and tricks to help others show up confidently and effectively on video. Her signature course “Let’s Get Reel” has taught more than 100 businesses how to use short form video for leads, sales, growth and FUN!

Gather your coworkers, friends and new-in-town Charlestonians and join us under the tin roof of Tradesman Brewing for a free networking event!

Grab your business cards, a bite and a brew as we mix and mingle together! Come to say hello, meet new people and strenghthen your marketing community.

See you there! 🍻

Will you go to prom with us? 👑 Join Charleston American Marketing Association’s premier event of the season, the annual Spark! Awards!

We’re going ALL OUT with this year’s event theme, Prom: A Starry Night in Charleston.

Prom night is on Thursday, September 23 from 5:30 – 7 PM. Enjoy throwback tunes and starry night views at the beautiful, waterfront venue at Harborside East (28 Bridgeside Blvd, Mt Pleasant, SC 29464). Parking is free.

The celebration will feature live music by Seth G., giveaway raffle items, heavy hors d’oeuvres, delicious desserts, and an open bar with beer, wine and signature cocktails.

Attendees are encouraged to arrive photo ready in their prom or cocktail attire, because there will be a Best Dressed award of the night.

During the event, finalists and their project or campaign work will be showcased across 20 categories in content marketing, branding, website design, social media, logo design, collateral, photography and video, and much more. Winners in each category will be awarded, and winners of The Giving Award, Marketer of the Year, and Chapter Volunteer of the Year will be announced.

The annual Spark! Awards, curated by the Charleston American Marketing Association, is the premier marketing event of the Lowcountry that honors creative and marketing excellence in the Charleston community.

Who will be crowned the winners? Get your tickets today to find out!