American Marketing Association of Charleston

Peek into the top issues agencies run into when dreaded tax season turns the bend – but in this version, there’s no dread with our fave CPA!

Join Charleston American Marketing Association for this F-U-N marketing coffee talk with Chris Hervochon of Betterway CPA — and, our board! Chris sits as our Treasurer and you’re in for a serious treat. In this month’s talk, he’ll walk through the top 5 financial issues he sees his agency clients run into, what their effects are and how to best manage them.


  • MAKE sure your books have the appropriate level of detail to make decisions
  • CHOOSE the right type of entity and understanding how your agency will be taxed
  • DETERMINE for yourself if you have an employee or a contractor

plus much more!


Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation primarily for marketing and creative agencies.

Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in various publications for his industry knowledge and accounting expertise.

Chris was selected as one of the 2019 “40 Under 40” in the Accounting Profession by CPA Practice Advisor magazine and has retained that honor for the two subsequent years. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class.

Chris graduated from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. Chris is also a Certified QuickBooks Online ProAdvisor, and has earned the Data Analytics Executive Certificate from the AICPA.