Archives: Eventbrite Events

As we’ve all gone virtual and more companies offer remote work options, there is one question that remains to be answered: “What will happen to company culture?”

Amber Ludeman ran her company–with her partner–for five years remotely with one full-time employee across the country.

Join us to learn the ways she made sure everyone stayed aligned on projects, exceed client expectations and deal with adversity without being together.

ABOUT AMBER

After graduating with a Master’s in English Literature from College of Charleston in 2012, Amber Ludeman was working at a digital marketing firm in Charleston and looking to expand her footprint.

As luck would have it, an angel investor was ready to make that dream a reality, and she got the opportunity to open her own firm in 2013. Her first call was to a colleague, Rachel Davis, from a steakhouse bathroom: “Are you ready to do this?” Amber & Rachel opened Matchstick Social’s doors on King Street in August that year.

Two and a half years later, the Air Force sent Amber and her family to Altus, OK, and she was thrown into not only working remotely for the first time, but leading from afar. After five years and two kids, she returned to the office in July 2020 with a team of six in West Ashley.

She is a consummate student, studying how the workforce was shifting pre- and post-pandemic. And now, Amber is now helping others navigate the world of remote leadership.

Shop local. Support local. We hear it all of the time-and while we agree, Rhetta Cloyd and Jared Black always ask their clients, “What are you doing to support the local community?”

In order for people to care about your business, you must first show them that you care about the people. Learn more about how to drive both the mission and the revenue goal by paying it forward to the community that supports you at our next luncheon event with hosts Rhetta and Jared from In The Black Marketing & Consulting. Location TBD. Lunch included.

Everyone has some creativity in them. Your accountant may find some ‘creative’ deductions, or the appliance-fixer may find a ‘creative’ way to keep your fridge running without you having to buy a new one. So with all this creativity, how do you stand out in a creative field? Could be by blending in?

Abby has learned the importance of flexibility, finding inspiration in the unexpected and the many advantages of learning from the chameleon. While perfecting a voice and/or style has its value, she believes the biggest value comes in the form of developing a design/marketing philosophy.

ABOUT ABBY MOFFITT

Over the past 15 years Abby has created for local nonprofits to rockstars, literally … Including some of the biggest (and most diverse) brands, artists & entertainment platforms in the world.

Her work appeared in retail locations such as Target & Cracker Barrel; with entertainment properties including Ace Comic Con and Pitch Perfect as well as Major League Baseball clubs and at music festivals including Stagecoach.

Abby has designed merchandise for Oprah, worked with Champagne brands, and created for a variety of artists, from Shawn Mendes and the Flatbush Zombies to Paul McCartney and Jimmy Buffett.

She graduated from UNC and definitely bleed Carolina blue. She believes in black Sharpies, symmetry and early morning creativity/ productivity. And if she’s not on her computer you’ll probably find her on a beach, a boat or dancing barefoot to her favorite bands.

We’re thrilled to reunite and reconnect in person under the tin roof of Tradesman Brewing as we welcome in a new year of marketing with your Charleston AMA board of directors!

Grab your business cards, a bite and a brew as we mix and mingle together! Come to say hello, meet new people to strenghthen your marketing community and win some fabulous prizes!

We’re featuring our local love and giving away a TON of prizes from our friends all around town including gift cards to restaurants, sporting events, jewlery, art and SO much more!!

We can’t wait to see you there. 🍻

Join us for an inspirational talk on how to unlock your person brand power with coffee provided by Proejct LeanNation to fuel your day!

Whether you own a restaurant, bar, retail store, or product — you not only represent your business but have the potential to be your own brand.

Hosted in the event space at Ruby’s Academy, this coffee talk is hosted by personal branding expert Ashley Smith, and Founder of GSD Advisory.

She’ll be tapping into how to take similar marketing strategy and tactics used for companies and products, and apply them to people. Ahem, you! She has a successful roster of top athletes, news broadcasters and more!

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Parking is Free. Ruby’s Academy is located at 1141 Dingle Rd, Mt Pleasant, SC 29466. The event will be hosted in a private event space located at the school.

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GSD Advisory leverages Smith’s passions and 25 years of experience in connecting consumers and brands across music, sports and entertainment. Initial areas of focus include: developing brand strategies, promotional concepts, talent/ influencer programs, sponsorship evaluation and activation, digital content concepts and consumer communications.

Eat Clean and Live Clean with Project LeanNation, located in Mount Pleaant!

Juice your business with expert digital marketing insight from Charleston’s Squeeze Marketing leader, Michael Gasser. Bring a pen and paper. This is a luncheon you don’t want to miss.

Modern marketing strategy requires dynamic digital influence. But with overwhelming digital options, how do you know what to implement for your business or client? Michael will walk guests through different digital platforms, customer/user psychology with these platforms, and how different businesses (from small to large, across multiple industries) can approach these decisions and strategy to achieve high ROI.

Luncheon is limited to 50 seats! Purcahse your tickets today!

About the host, Michael Gasser:

Michael is a Veteran, experienced organizational leader, and manages the Squeeze SEO, Digital Marketing Strategy, and Digital Advertising as a Co-Owner.

Originally from Augusta, GA, and a Charleston transplant, Michael graduated from the United States Military Academy at West Point in 2006. After commissioning as a Second Lieutenant in the United States Army, Michael served for 10 years as an Airborne Infantry Officer. He trained and led 155 paratroopers during Operation Enduring Freedom in Afghanistan and after three combat deployments and years living abroad Michael, Kristen, and their three children settled in Charleston, SC.

Transitioning out of the Army from an ROTC Instructor position at The Citadel, Michael worked in manufacturing project management before starting an agency and one year later merging with Squeeze Marketing. Michael entered the marketing industry with one goal in mind. Work with and help to grow small businesses. Small business owners and entrepreneurs inspire the Squeeze Marketing Team and Michael is passionate about helping them achieve their goals.

Michael is an expert in technical Search Engine Optimization, Social Media Strategy, Digital Advertising, and Digital Strategy with a portfolio of many happy clients who have achieved massive growth.

How to Build Trust and Gain Customers Through 5-Star Reviews Without Annoying Customers, Nagging Staff, or Worrying About Bad Reviews

Local businesses are using new and highly effective strategies to generate lots of 5-star reviews for their business. You may have noticed all of your competitors’ reviews and wondered how they did it. They’ll never show you, but I will!

In this informative session, we’ll cover:

• Why consistent online reviews across multiple sites are important for any business
• The 3 big reasons why your customers don’t post reviews
• Proven strategies for gathering more reviews and attracting new customers

Zoom details will be provided to all registered participants.

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Dominic Vecchiollo has worked in publishing and marketing from a young age — since starting a class newsletter in the fourth grade — and opened DOSSU Design + Consulting, a digital marketing agency, in 2001.

During his career he’s created and worked on award-winning campaigns for nonprofit organizations, government agencies, and local businesses. He has worked at Baltimore CenterStage and the Human Rights Campaign, as well as print shops and marketing agencies in central Maryland.

Along the way, Dominic has learned a good deal about reaching audiences and moving them to action. Now he’s applied that experience to help you harness the power of the Internet to attract more customers — and he’s made it easy, too!

Account Manager, Manager of Client Services, Account Executive⎼whatever your title, at the end of the day, you are the middle ground between client and agency ⎼essentially the Mary Poppins with a big bag of tricks.

Managing projects and relationships, keeping your finger on the entire team and project execution, overseeing budgets and timelines, while staying top of marketing trends, competitor knowledge and being the industry expert for your client. STOP! BREATHE!

Put down your giant Mary Poppins bag, grab a coffee and join our Free Agency Life Open Forum focused on Client Services!

Spill the tea with other local client service leaders in Charleston, ask questions to get over some hurdles you’re faced with, share what’s working for you, reignite your creativity, build your network! This forum is a client services topic-driven Q&A. We will be discussing:

• Social Media Best Practices
• Website Process
• PR and Media Management
• Client Relationship Tips

About your discussion liaison, Taylor Ion:

For over a decade, Account Manager Taylor Ion has worked in the client service industry building relationships with the City of Chicago, Aflac, Shell, USG and small to mid-sized nonprofits across the country. From big-budget advertising shoots to small social media campaigns, she’s mastered the delicate art of client service while juggling the ever-evolving role within agencies from the Windy City down to the Lowcountry.

Grab a cuppa joe and tune in for our March Virtual Coffee Talk, The Marketing Made Simple Checklist with Charleston marketing expert Holly Fisher.

Stop wasting money on marketing. This five-part checklist helps business owners create a sales funnel so they can reach more customers. Learn to effectively develop, strengthen and communicate your brand’s story in the marketplace with a one-liner, website, lead generator and email campaigns.

About Holly Fisher:

Many people struggle to write clear, compelling marketing copy. As the owner of Fisher Creative, Holly Fisher takes that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential customers. A StoryBrand Certified Guide, she’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.

A former full-time newspaper reporter, Holly started her own business in November 2011. She has a journalism degree from Ohio University and a master of mass communication from the University of South Carolina. In 2019, Holly was named the Marketer of the Year by the Charleston chapter of the American Marketing Association. Holly lives in Mount Pleasant with her husband and daughter. In her spare time, you’ll find her doing CrossFit, reading or driving her Dodge Challenger around town.

FB/IG @fishercreativemarketing

www.fisher-creative.com

After 2020, it’s time to REBOOT at the Charleston AMA 2021 Marketing Bootcamp Virtual Event.

This year’s bootcamp features two sessions of immersive and hyper-focused content in Nonprofit Marketing and Content Marketing. During each session three industry experts will take a deep dive in trending topics and pandemic-proof methods that you can apply in your marketing and business strategies.

SESSION TWO: Content Marketing

One thing remains the same in marketing, and that is change! Regardless of a pandemic, as marketers we have to consistently bend and pivot. Avoid engagement drop off with expert trend insight and agile strategies from three digital and content marketing professionals.

• 2:00 pm: Charlotte Berger, Charlotte Berger PR: Not-So-Basic Look at Influencer Marketing
• 3:00 pm: Whitney McDuff, Whitney McDuff LLC: Podcast Marketing + Promotion
• 4:00 pm: Alan Thompson, Stingray Branding: Pandemic Proof Content & Digital Marketing

SESSION ONE: Nonprofit Marketing

The need for nonprofit organizations is more important now than ever before. Learn how nonprofits can remain relevant in the current landscape with the right branding, messaging and marketing tools to support your mission and grow your audience from nonprofit leaders and specialized nonprofit agencies.

• 9:00 am: Jessica Munday, TRIO: The Importance of Diversity Marketing
• 10:00 am: Becky Dornisch, American College of the Building Arts: High Impact Cause Marketing
• 11:00 am: Marco Corona, One80 Place: Break Through the Noise with Branding

*Marketing Bootcamp has been switched to virtual only. Participants will receive a private invite with instructions on the morning of the event.