Holiday Happy Hour

Cheers to the season, network with marketing pros, complimentary apps, signature cocktails — all benefiting Courageous Kidz nonprofit!

This holiday season, Charleston AMA is happy to spotlight a small nonprofit doing BIG things, Courageous Kidz. Courageous Kidz is on a mission to give children with cancer and their families the magic of hope by providing year-round uplifting experiences. 🎄

From special hospital visits to beach days, bowling, family outings, and custom experiences, the goal is to restore normalcy during the unprecedented stressful times of dealing with childhood cancer. Over 95% of the donations go straight to the cause. 🌟🦁

  • Complementary hors d’oeuvres
  • Signature cocktail where proceeds benefit Courageous Kidz
  • Suggested donation: $15 (all donations are donated to Courageous Kidz!)
  • Visit https://www.courageouskidz.org to learn more about donation requests or to make a donation online!

    Follow @charlestonama and visit www.charlestonama.org for chapter news and events.

    Master Pinterest Marketing

    You need Pinterest in your marketing strategy right now. Learn why and how to master the channel and get pinning right away!

    Pinterest is actually a search engine. Think about that for a minute. Does that make you rethink how to leverage it for your business, product, service or brand? It should.

    In addition to Pinterest being used to guide inspiration, house beautiful images and give you ideas for just about any outfit, recipe or DIY, it is an incredibly POWERFUL tool for driving significant website visits, selling your brand basically on its own AND allowing you to literally set it and forget it.

    Sound like something you need? Again, it should.

    Join Charleston AMA and Taylor Ion as she dives into all the good deets about Pinterest marketing including:

    1. What is Pinterest today and how to use the channel.

    2. Understand the algorithm to your advantage

    3. How to create pins and get the most out of them

    PLUS get FREE tried and tested examples and templates after the event so you can start pinning right away!

    ABOUT TAYLOR

    Hailing from the Windy City, Taylor grew up in a creative household with big city dreams. Starting out at a nonprofit, the Chicago Loop Alliance opened my eyes to ways I could combine by love for the arts while giving back. After graduating from Columbia College Chicago she launched into the world of advertising working with incredibly talented B2B professionals. After accomplishing a global rebrand of a Fortune 500 company with an Olympic sponsorship, she was hooked in the world of marketing. Moving to Charleston in 2018 with her husband allowed them to launch Braised & Glazed, a pop-up concept that has grown to be more than just a passion project. Continuing to work in the marketing and nonprofit industries in the Lowcountry, she serves as Marketing and Events Director for the restaurant, leads Charleston AMA as Marketing Director and has been blessed to work with the teams at Trio Solutions and rūmbo currently serving as Art Director.

    What The Arts Taught Me About Marketing – Coffee Talk

    Want to learn how to turn your weakness into one of your greatest strengths? Lacy mastered this through her experience working in the arts.

    Lacy Miller of Charleston Jazz and the Gracie & Lacy Show is no stranger when it comes to promoting the arts! Lacy will draw upon her own arts background, that literally began on her driveway, as she offers fresh and creative ideas for reaching your audience. She will share how to leverage weaknesses and transform them into your greatest strengths. She will speak on topics such as why building relationships is more important than selling; how to brag about your brand with class; how to be memorable; how to stand out; and how to make a scene!

    About Lacy

    Lacy Miller is a highly-caffeinated marketing and entertainment professional specializing in the promotion of live concert events and performing artists. She currently manages marketing and communications for Charleston Jazz, a local nonprofit dedicating to preserving Charleston’s rich history in jazz. In addition, she directs the marketing for Gracie & Lacy and the Legends Band, a touring act she formed with her sister 25 years ago that continues today.

    A St. Louis native, her love for promoting the arts began when she and her sister started directing their own musicals with the neighbor children at 8 and 10 years old…on their driveway. “Broadway on the Driveway” became an annual tradition and was soon attracting hundreds of audience members…as well as a visit from the local police! The theatre company moved off the driveway and became a staple in the St. Louis arts community for 18 seasons, reaching tens of thousands through productions, educational programs and the nationally touring Gracie & Lacy act.

    Lacy’s love of music and the way it brings people hope is what drives her marketing strategies. Growing up in church choir, she noticed that there were singers with every bit as much talent as major stars – the only difference was that they were not marketed. Her desire is to ensure that good music is heard and that people are uplifted and inspired.

    2022 Spark! Awards by Charleston AMA

    Celebrate

    Come celebrate at the Charleston American Marketing Association (AMA) 2022 Spark! Awards — the only awards event in Charleston celebrating creative excellence and marketing talent — held at Harborside East on Wednesday, September 21 kicking off at 5:00 pm.

    Finalists will be recognized and winners will be announced across the 19 creative categories, in addition to awarding one person with Marketer of the Year!

    • 5:00 – 6:00 pm | Cocktail hour and networking
    • 6:00 – 6: 30 pm | Live Comedy Show with Josh Bates & Dan Sweeney
    • 6:30 – 7:30 pm | Awards ceremony

    It’s Time To Tiki! This party will bring Summer to a close with tropical Tiki vibes. Mix and mingle with local creative professionals, enjoy Tiki inspired food from Swig and Swine and an open bar with specialty cocktails to cheers this year’s winners during the awards showcase.

    This year will also feature a live stand up comedy show from local comedians Josh Bates and Dan Sweeney. Josh has been nominated for Charleston’s Best Comic two years running and is responsible for breathing life into Charleston’s new local comedy scene. You may have seen Josh and Dan take the stage at Charleston Comedy Festival, Music Farm, Comedy at The Sparrow, Commodore, or listened to their shenanigans on the Lowcountry Lowlifes Podcast. Get ready for some laughs!

    As the premier marketing networking event of the year, anyone is welcome to attend! Go coconuts with your attire, but it’s not required.

    • Early bird tickets are on sale from until August 15. $40 for AMA members and $50 for non-members.
    • Regular tickets are on sale starting on August 16. $50 for AMA members and $60 for non-members.

    Aloha!

    Charleston Marketing Happy Hour

    Network with local professionals, marketers, entrepreneurs and small biz owners at Container Bar!

    Head over to Container Bar after work to talk shop with local Charleston business professionals, marketers, entrepreneurs, and small biz owners while you cool down over beers, wine, and refreshing drinks!

    Plus, meet this year’s new Charleston AMA board, and learn how you can get involved as a member or join our board!

    Wake Up. Give Thanks. Work Hard. with Joey Welling of Ethos Athletic Club

    You are your own brand. Wake Up. Give Thanks. Work Hard. How you value yourself is how others will value you.

    Learn from Joey Welling, founder of Ethos Athletic Club about how we are our own brand, and how we value ourselves is how others will value you too.

    About Joey:

    Charleston SC born and raised. Bachelors in Business Administration from The Citadel Military of South Carolina. Played 4 years of baseball for The Citadel. After graduation I worked two years for a logistics company with an awful boss which I now value the lessons learned as many things NOT to do as a leader. I’m also currently in my seventeenth year of work in the gym business from New York City, Atlanta, and back to Charleston. I’ve learned thousands of things ranging from heath and wellness to building a business from scratch, reinventing a brand, surviving a pandemic, and most importantly building teams. As stated before, I learned the most from a bad leader but I’ve also learned the most from the two failed business’s I’ve been apart of in these seventeen years.

    Parking available at event – see you there!

    Marketing Wellness: The Individualized Approach to Productivity

    Marketing wellness plus technology is an easy sell when done right. Katie & Julia explain how to market a new spin on wellness -plus tips!

    When launching The Art of Hustle and Heart, it was required marketing as well as educating an audience on a new approach to wellness. Learn about the importance of investing in the individual and how focusing on the area of wellness that they need will result in a more productive, happy, and successful you!

    Stats that drive their passion –

    • 5.5 billion spent by companies on disengaged employees
    • 18.3% average employee turnover in tech industry
    • 90% employees expect their companies to support them in balancing work and personal commitment
    • 61% employees burned out on the job
    • 550 million workdays lost to due to stress on the job

    About the speakers:

    Katie is the founder and CEO of The Art of Hustle and Heart. She is an IT professional, executive coach, educator, mentor, and speaker. She has a passion for wellness and empowering others to live out their dreams.

    Julia is the Vice President at The Art of Hustle and Heart. She has always been passionate about helping others and after experiencing burnout, feeling unsupported in a multitude of ways, and subsequently struggling with mental health, she set out to find a company with the same values she has. She first became a health coach with The Art of Hustle and Heart but transitioned into a full-time role and has spearheaded the implementation of a platform and community for clients.

    PARKING DETAILS: Charleston Tech Center (CTC): 997 Morrison Drive, Charleston, SC 29403 – 2nd floor – Conference B

    Parking: the CTC Parking Garage is adjacent to the building. Enter at 4 Conroy Street. Note: there is free parking on the street and in the surface lot across the street but park at your own risk- sign says you will be towed but the parking machine doesn’t work and they have not towed anyone yet. A lot of people in the building park over there.

    Building Entry: the main doors are adjacent to the parking garage on the upper deck of the CTC. Elevator code is 71469 and take it to the 2nd floor for the Charleston Digital Corridor. Conference B is straight ahead and restrooms are down the hallway to the right.

    Summer Marketing Happy Hour @ Container Bar

    Network with local professionals, marketers, entrepreneur and small biz owners at Container Bar!

    Have a beer and talk shop with Charleston business professionals, marketeters, entrepreneurs and small biz owners at our Summer Networking Happy Hour event at Container Bar!

    Coffee Talk: How to Build and Grow Partnerships Using Social Media

    Butcher & Bee Digital and Brand Marketing Manager, Gabrielle Bazaco, shares how to grow your brand through social media and partnerships.

    Do you feel like you are recycling through the same social media content? Creativity feeling a little stale? Not really growing your brand’s audience? You have to look inward, in order to connect outward.

    Charleston AMA is beyond stoked to have Gabrielle Bazaco –Digital and Brand Marketing Manager of Butcher & Bee, The Daily and Redheaded Stranger — host our next Coffee Talk on “How to Build and Grow Partnerships Using Social Media”

    As Digital + Brand Marketing Manager, Gabrielle wears A LOT of hats. Graphic designer, photoshoot coordinator, copywriter, social media manager, TikTok reviewer, model scout, cleaner of chef aprons when they show up to a photoshoot dirty… “Hey, somebody’s gotta do it and I’m happy it’s me.”

    With her creative marketing expertise, Gabrielle will share…

    • How to choose value-aligned partners
    • How to maximize your exposure through partnerships that are meaningful to your brand and your partner
    • Creating visual content and compelling copy that will intrigue and engage viewers

    This event is limited to 50 tickets. Coffee and pastries provided by our friends at The Daily and Butcher & Bee.

    Learn more about Gabrielle…

    My name is Gabrielle Nalbone Bazaco.

    Above all, I am a mama, wife and human excited about food. I graduated from the Savannah College of Art and Design in 2017 with a BA in Graphic Design and a focus in Visual Communications. Truthfully, I went into the workforce kicking and screaming. I was looking for a job where I could combine my love for the restaurant industry with my arts background. Did that even exist?

    After scouring the internet, I came across a job listing for a Social Media Manager for Butcher & Bee. The rest is history.

    I have been with the Bee (&beyond!) since 2018. As their Digital + Brand Marketing Manager, I wear A LOT of hats. Graphic designer, photoshoot coordinator, copywriter, social media manager, TikTok reviewer, model scout, cleaner of chef aprons when they show up to a photoshoot dirty… Hey, somebody’s gotta do it and I’m happy it’s me.

    Coffee Talk: How to Amplify Your Brand with Video

    Coffee Talk: A guide to creating high-quality, shareable content to amplify the soul of your brand, hosted at the new Charleston Tech Center

    You need to hit record at Charleston AMA’s April Coffee Talk, hosted at downtown Charleston’s innovative tech hub, Charleston Tech Center! Charleston video marketing guru, Mike Compton will share how you should be utilizing video to amplify the soul of your brand.

    • A guide to creating high-quality, shareable content
    • Tips on engaging your audience
    • Making the MOST out of your content
    • Using video to give your customers a deeper connection to your brand and culture
    • The essence of your brand is what resonates with your audience.

    Before you take in the video marketing tips, enjoy networking with marketing pros and complimentary coffee! We’ll see you there!

    Mike Compton is co-founder and president of rumbo advertising, marketing chair of the Mount Pleasant Chamber of Commerce, and Director of Membership Development at Charleston AMA.

    PARKING & ENTRY DETAILS:

    Charleston Tech Center (CTC): 997 Morrison Drive, Charleston, SC 29403 – 2nd floor – Conference B

    Parking: The CTC Parking Garage is adjacent to the building. Enter at 4 Conroy Street. Note: there is free parking on the street and in the surface lot across the street but park at your own risk- sign says you will be towed but the parking machine doesn’t work and they have not towed anyone yet. A lot of people in the building park over there.

    Building Entry: the main doors are adjacent to the parking garage on the upper deck of the CTC. Elevator code is 71469 and take it to the 2nd floor for the Charleston Digital Corridor. Conference B is straight ahead and restrooms are down the hallway to the right.