September 10


08:00 am - 09:00 am

Click to Register:

American Marketing Association of Charleston


Ruby's Academy

1141 Dingle Road, Mount Pleasant, SC 29466

Mount Pleasant, SC, US, 29466

As companies go virtual and offer remote work options, we’re asking: “What will happen to company culture?”

As we’ve all gone virtual and more companies offer remote work options, there is one question that remains to be answered: “What will happen to company culture?”

Amber Ludeman ran her company–with her partner–for five years remotely with one full-time employee across the country.

Join us to learn the ways she made sure everyone stayed aligned on projects, exceed client expectations and deal with adversity without being together.


After graduating with a Master’s in English Literature from College of Charleston in 2012, Amber Ludeman was working at a digital marketing firm in Charleston and looking to expand her footprint.

As luck would have it, an angel investor was ready to make that dream a reality, and she got the opportunity to open her own firm in 2013. Her first call was to a colleague, Rachel Davis, from a steakhouse bathroom: “Are you ready to do this?” Amber & Rachel opened Matchstick Social’s doors on King Street in August that year.

Two and a half years later, the Air Force sent Amber and her family to Altus, OK, and she was thrown into not only working remotely for the first time, but leading from afar. After five years and two kids, she returned to the office in July 2020 with a team of six in West Ashley.

She is a consummate student, studying how the workforce was shifting pre- and post-pandemic. And now, Amber is now helping others navigate the world of remote leadership.