Charleston AMA 2022 Spark! Awards Winners Announced

CHARLESTON, SC, September 26, 2022: Charleston American Marketing Association is pleased to announce the winners of the 2022 Spark! Awards, the only awards event in Charleston celebrating creative excellence and marketing talent. 

On Wednesday, September 21, nearly 100 marketing and creative professionals came together and brought the ‘It’s Time to Tiki” event theme to life. The event featured luau-inspired food from Swig and Swine, Pussers Rum debuted the new Painkiller canned read-to-drink cocktail to the marketing community, and a stand up comedy show from local comedians Dan Sweneey and Josh Bates, as well as an after party a Dalilas. 

Thank you to this year’s Spark! Awards sponsors, Nelson Printing, Valhalla Images, Charleston Radio Group, Balloon Therapy Charleston, Chris Hervochen Consulting, Harborside East, and Squeeze Marketing.

Fellow AMA Reno-Tahoe chapter reviewed hundreds of submissions and selected finalists and winners in 19 creative categories, as well as Charleston Marketer of the Year.

Follow Charleston AMA on Instagram, Facebook, Twitter and TikTok to stay up to date on shenanigans and events. If you would like to be a speaker at events or want to learn about how to become a member, email info@charlestonama.org

Charleston AMA 2022 Spark! Awards Winners

2022 Marketer of the Year

Rhetta Cloyd – In The Black Marketing and Consulting

2022 Volunteer of the Year

Gillian Mechling

Best Blog

WINNER: 

Trio SolutionsCharleston Allergy + Asthma

FINALISTS:

Charleston Wine + FoodTasting Notes

Winkler GroupNews and Insights: The “Great Resignation” and How to Address Nonprofit Staff Turnover

Best Book Cover

WINNER:

Banks CreativeJapanese Print Catalog

FINALISTS:

Advantage Media | Forbes Books – Jason Mars: Breaking Bots

Advantage Media | Forbes Books – Robert Sofia: Blend Out

Best Collateral

WINNER:

Nina Ita / A+E Digital PrintingThe Wonderer – Krida Dining & Beverage Menu

FINALISTS:

In The Black Marketing & ConsultingBest Collateral: Harlestons

Nina Ita / A+E Digital PrintingHarbour Club at Westedge – Private Events Package

Best Corporate Identity Package

WINNER:

In The Black Marketing & ConsultingBest Corporate Identity Package: Hamby Catering & Events

FINALISTS:

Kim Russo, On Brand DesignsHogarty Group

Trio Solutions Inc. (TRIO)Wholespire

Best Digital Advertising

WINNER:

Momentum MarketingPolly’s Fine Jewelry | Ring In The Madness

FINALIST:

Charleston Wine + Food22Together

Best Direct Mail Marketing

WINNER:

Vertical FoldRapid Repairs Crawl Space Postcard

FINALIST:

LimRic Plumbing Heating & AirWelcome to the Comfort Club!

Best E-Newsletter

WINNER:

Charleston County ParksEducate & Inspire

FINALISTS:

Stingray BrandingCharleston Gator Club

Winkler GroupNovember Giving 

Best Event Marketing

WINNER:

Charleston Wine + FoodCharleston Wine + Food 2022 Festival

FINALISTS:

BoomTownBoomTown Unite

Trident United Way2021 Sing United

Best Illustration

WINNER:

Banks CreativeCharleston Visitor Guide Cover

FINALISTS:

Kim Russo, On Brand DesignsMoxxi Coffee Co.

Squeeze MarketingKrazy Hayes Artwork

Best Logo Design

WINNER:

Kim Russo, On Brand DesignsLowcountry Harvest

FINALISTS:

Kim Russo, On Brand DesignsA Spot of Paint by Kim

Squeeze MarketingFelicity Charleston Logo

Best Non-Traditional Marketing

WINNER:

LimRic Plumbing Heating & AirTransforming the Trades

FINALISTS:

In The Black Marketing & ConsultingHarlestons

The Brandon AgencyBlack Insomnia Coffee Company Poster Campaign

Best Outdoor Advertising

WINNER:

The Brandon AgencyDaytona Beach

FINALISTS:

Push DigitalCharleston’s Best Dermatologist – DLCC Billboards

REV Federal Credit Union1.75% Auto Loans

Best Print Advertising

WINNER:

Momentum MarketingBeacon Community Bank | Hero Word Campaign

FINALISTS:

Charleston Wine + Food22Together

The Brandon AgencyDaytona Beach

Best Product Marketing

WINNER:

DaysieDaysie Launch

FINALISTS:

Banks CreativeCharleston Beer Can

Pussers RumPusser’s Painkiller RTD (Ready to Drink) Cocktail

Best Public Relations

WINNER:

LimRic Plumbing Heating & AirPet Helpers International Dog Day Adoption Event

FINALISTS:

MUSC Children’s & Women’s HealthFather & Son Urge Vaccination

MUSC Children’s & Women’s HealthThe Safest Place to Deliver

Best Social Media Campaign

WINNER:

Charleston Wine + FoodOn the Road with Toyota

FINALISTS:

Butcher & BeeButcher & Bee x Duke’s Mayonnaise

Mount Pleasant Chamber of CommerceShop Where You Live

The Brandon AgencyBlack Insomnia Coffee Company

Best Social Media Presence

WINNER:

Charleston County ParksThe Great Outdoors is for Everyone

FINALISTS:

Butcher & BeeButcher & Bee

Charleston Wine + Food@chswineandfood

Best Video Marketing

WINNER:

BoomTownWhy it Works

FINALISTS:

Charleston Wine + FoodCHSWF 2022 Promo Sizzle

REV Federal Credit UnionCan’t Stop Me Now

Best Website

WINNER:

Stingray Brandinglodi.coffee

FINALISTS:

Charleston Wine + Foodchswf.com

Daysie – enjoydaysie.com

Marketing in 2022 (or is it 2020, too?)

It feels like the remix of 2020, and across the board many of us marketers are having a bit of PTSD. With COVID cases spiking everywhere, it leaves a lot of uncertainty as to what the next steps should be to kick off the new year.

While there are still many in-person events and luckily no lockdowns insight, it still begs the question of whether planning events is worth the risk? Or better yet – what is the best ROI for marketing dollars in 2022? What are the best use of your time, efforts, and talents?

Let’s jump into some ideas that won’t blow your budget and should make a bigger splash than a New Year’s Day polar plunge:

Hone your brand

Have you been itching for a rebrand, a fresh website, or a new color scheme? If it doesn’t carry a big price tag, now might be the time to try that edgy image update. Another idea is to take a moment to organize and polish yourself with a new brand book, fresh graphics, an entire year campaign strategy, and more. 

Content, content, content!

The old adage is true – content is king, so build an empire in 2022 with more content. Take this time to create a content strategy and stick to it. Analyze your results, and pivot focus if necessary (we are pros at that now!). Work on that SEO research you have been putting off. View this as a gift – it’s time to be more proactive than reactive, and really craft the marketing content and campaigns of your (and your clients!) dreams. 

And with that, we get to our third idea…

Try something new

Mastered blog posts and boosted your social following? That’s great, but can you TikTok? The point is, expand your skillset. Keeping your marketing chops sharp is all about continual learning. Social media platforms are always adding new features and updating algorithms so it is up to you and your team to stay keen on the latest and greatest. 

So stay agile, curious, and connected with your Charleston AMA Community! Together, we can make 2022 a year of marketing triumphs here in the Holy City. 

Getting Your Act Together for #GivingTuesday

As marketers, we all know those editorial calendars should be built out at least 90 days in advance. However … if you’ve waited this long to think about your #GivingTuesday strategy, all is not lost. Giving Tuesday is a global  generosity movement launched in 2012, at the 92nd Street Y in New York City, with not much more than 30 days’ notice either. It has grown to a movement that in 2020 generated at least $2.47 Billion in twenty-four hours in the U.S. alone. And, good news! Donors were giving at record high levels during the pandemic. 

Always held on the Tuesday after Thanksgiving, this year #GivingTuesday is November 30th. Short lead times are no problem with social media. However, with popularity comes competition, so, how can your organization stand out?

 Get specific. Instead of one post on the “day of,” choose one program or funding need your social media followers can readily identify with and create your drive around that. When you share where donation dollars go, you give your organization credibility and fuel donor buy-in and confidence.

“$25 cleans the water supply”

“$50 serves lunch for a week”

“$100 trains 3 demining volunteers”

“$250 provides a lifesaving veterinary surgery”

Skip the generic feel good, happy faces and use photos of your clients, volunteers, and projects to tell the story and increase conversion. Everyone appreciates behind-the-scenes photos which show, rather than tell, about your organization’s good works.

No need to reinvent the wheel, get #GivingTuesday graphics and toolkit here: https://www.givingtuesday.org/resources/ to add your organization’s outreach.

Don’t just use the #GivingTuesday hashtag, though. Add your specific industry and donation drive to gain social momentum. For instance, #coatsforkids, #aidsawareness #cleanwater, #helpingthehomeless, #fooddrive, #sustainablefood.

Can you get your team together in a hurry?

Don’t wait til November 30th. Start announcing your fundraising needs as soon as you can with ideas like, “We’re creating an AmazonSmile page for Giving Tuesday.” Or, “Go through your closet now and start putting aside those gently used clothes for our #GivingTuesday drive.” 

More than just money. While donations are certainly necessary to any nonprofit organization, so are volunteers. Your posts can appeal to those people who like to roll their sleeves up for a good cause, and because you are not asking for money, your post will stand out from the millions of others that day. This is the perfect time to harness those individuals and families who look for opportunities to serve during the holidays. 

It’s not all over on Tuesday. Here are two ways to get more mileage out of #GivingTuesday.

You may not have time to promote #GivingTuesday in your newsletter but be sure to talk about your success in the next newsletter to come out and include all the ways to give. 

Appeal to the procrastinators out there with “morning after” posts.  “It’s Not Too Late.” “Giving Tuesday might be over, but the fight to end hunger isn’t.” 

Then sit back, appreciate the community support you’ve generated, and start thinking about next year’s marketing campaign. Plus, watch for Charleston American Marketing Association’s upcoming nonprofit-focused marketing coffee talks starting up in 2022.