It feels like the remix of 2020, and across the board many of us marketers are having a bit of PTSD. With COVID cases spiking everywhere, it leaves a lot of uncertainty as to what the next steps should be to kick off the new year.
While there are still many in-person events and luckily no lockdowns insight, it still begs the question of whether planning events is worth the risk? Or better yet – what is the best ROI for marketing dollars in 2022? What are the best use of your time, efforts, and talents?
Let’s jump into some ideas that won’t blow your budget and should make a bigger splash than a New Year’s Day polar plunge:
Hone your brand
Have you been itching for a rebrand, a fresh website, or a new color scheme? If it doesn’t carry a big price tag, now might be the time to try that edgy image update. Another idea is to take a moment to organize and polish yourself with a new brand book, fresh graphics, an entire year campaign strategy, and more.
Content, content, content!
The old adage is true – content is king, so build an empire in 2022 with more content. Take this time to create a content strategy and stick to it. Analyze your results, and pivot focus if necessary (we are pros at that now!). Work on that SEO research you have been putting off. View this as a gift – it’s time to be more proactive than reactive, and really craft the marketing content and campaigns of your (and your clients!) dreams.
And with that, we get to our third idea…
Try something new
Mastered blog posts and boosted your social following? That’s great, but can you TikTok? The point is, expand your skillset. Keeping your marketing chops sharp is all about continual learning. Social media platforms are always adding new features and updating algorithms so it is up to you and your team to stay keen on the latest and greatest.
So stay agile, curious, and connected with your Charleston AMA Community! Together, we can make 2022 a year of marketing triumphs here in the Holy City.