Networking Event:
Thursday February 4, 2027 | 5:30-7pm
Venue: TBD
About this event:
The Kick-of event is crucial for the competition, and attendance is strongly encouraged as teams and nonprofit selections will be revealed. Attendees will enjoy a meet and greet, an overview of Competition Day, and receive name tags and folders containing the itinerary, group members, and nonprofit profile information. Additionally, students will have the chance to network with local marketing professionals in the Charleston area, members of Charleston AMA and the nonprofit organization involved in the competition. Skyler will take the lead and run the networking event. Jill will create the itinerary, all other details, along with Skyler (as approved by Elena) how the networking event will run. Ama Members along with the Board will be invited and are encouraged to attend this event . There will be an RSVP created to manage attendees numbers . Content creation, photography and social media are encouraged to share this event with the community.
Deadline for competition sign up is TBD (form will be up on the website and QR code needs to be created as well to be used in social media, pr, C of C communications department , job fair booth etc)
Date & Time:
Friday February 5, 2027 | 9:30 a.m.-6:00 p.m.
Students to arrive by 9:30am for breakfast and meet with their group
Competition starts promptly at 10 am.
Details regarding the event as to how many teams and non profits will depend on the level of signups and participation.
LOCATION: College of Charleston School of Business
Venue: discussed Simmons School of the Arts and The Atrium at the Business School. Jake to call and confirm the Venue location for CIAD.
About this event:
Campaign in a Day is an exciting opportunity hosted by AMA Charleston for College of Charleston Students. This competition, open to both Undergraduate and Graduate students, aims to provide real-world experience by developing a campaign for a local non-profit organization. This immersive event encourages collaboration between students, industry professionals, and non-profits, offering invaluable hands-on learning.
How It Works:
1. Four teams (depending on student participation numbers) of marketing students from College of Charleston.
2. Each team will be paired with a marketing agency for guidance. (Thank you to our partners at TBD. TBD. TBD. TBD. (We are looking for sponsors for breakfast and coffee as well as mid day snack. We could have 2 sponsors split the $500 prize money for the winning team. Ellen VP of Sponsorship
3. A non-profit organization will present a real-world marketing challenge. (Discussed with Skyler and Elena that we would have up to 4 non profit and all teams would be assigned a non profit to work on. Ideally we will hope to have a good selection of non profits to choose from. Non Profit selection will take place by Nov 5, 2026
4. Teams will brainstorm and develop strategic solutions with the support of their assigned agency. (We need 4 representatives from Marketing Agencies/Industry as mentors and then as judges)
5. Each team will then present their campaign to the non-profit and marketing mentors/judges by the end of the day (itinerary of day will be provided in January 2027 as details are finalized.). Winners will be announced at the Spark Awards tentatively scheduled for March 10, 2027.
Important timeline prior to CIAD:
September 15, 2026 the following tasks should be completed and put up on the website under CIAD
AMA Website should be updated with the student submission forms, non profits forms, sponsorship form , volunteer forms, mentor volunteer forms ect. FAQ page to be added as well.
All information regarding CIAD should be uploaded to the website Registration for students and non profit submission goes LIVE
New CIAD Logo and branding should all be uploaded and used for all material for the event.
November 5, 2026
Deadline for Non Profit submission
Review of non profits will take place.
November 15, 2026
Non Profits finalized
**Non Profits chosen need to provide their logo’s ect for recognition.
Materials will be shared with Marketing Team Rachel and Taylor as well as Christina, Skylar, Morgan Matt and Patrick for all creative needs.
Work on Printed material for Sponsor logos and non profit logos including all graphics etc to use at event
January 15, 2027
All printed materials/graphics/designs/banners , sponsor graphics need to be completed and sent to print
January 21, 2027
Deadline to participate in CIAD
Teams will be created due to numbers, materials will be put together for each team with their specific non profits forms and all other details involving the event will be finalized in the last 2 weeks prior to the events on Feb 5th and 6th
Beyond the competition, all participating students will gain invaluable industry exposure, networking opportunities with AMA Members and Board Members, and the chance to collaborate with top marketing professionals. While the winning team willreceive an award, all teams will walk away with enhanced skills, experience, and well earned bragging rights.
This is an incredible opportunity for students to sharpen their skills, build connections,and make a meaningful impact on a local non-profit. For more information, please contact Skyler Majerowicz, VP of Collegiate Relations, at skyler@charlestonama.org.
Additional Notes from July 29th meeting:
Student Participation form: (Skyler to create the form based on the blueprint)
Students who sign up to participate will be encouraged to film “the day in a life “ of the competition
The competition is open exclusively to undergraduate and graduate students of C of C. Venue options are being explored for the Kickoff Networking event.
Skylar is also exploring options for Marketing Mentors and nonprofit profiles to encourage their involvement in the competition. A nonprofit blueprint form will be provided for nonprofits to complete. Nonprofit participation requests must be submitted by November 5, 2026 to be considered.
Student Volunteers:
Looking into students from the School of the Arts who would like to volunteer to capture the day, social media, content creators ect to share with C of C and AMA social media or Board members with expertise in those areas. Leila and Kate are the student liasons and event chairs at C of C.
Sponsorships:
Jill will connect with Ellen Rose and Mike Compton to facilitate in kind sponsorship for breakfast/coffee/drinks throughout the day, afternoon snack Prize money ect. Jill will meet with Ellen and provide letters that have gone out already. Legend Deli will host the lunch for 25 guests/students, mentors, volunteers.
Deadlines:
Creatives:
Work together with all creatives on the Board to gather ideas for Video, Photography, Marketing, Social Media, Public Relations, Communications, and more to ensure a successful, well-attended, and well-publicized event.
