In my world of marketing, collaboration is the key to both CAMA’s and RMBO’s successes, and that’s exactly what we explored in our latest Charleston Marketing Podcast episode with Kristelle Siarza Moon. Underlining the importance of community in Charleston and beyond.
One of the significant highlights from our discussion was the upcoming Counselors Academy conference happening in Charleston from March 31st to April 2nd. With the theme “Connections and Collaborations: Building Success Together,” the conference aims to empower marketing and PR professionals through various workshops and keynote speeches. Key topics will cover navigating crises, trends in the industry, and practical business development strategies. Kristelle emphasized that this type of rich, collaborative engagement isn’t just beneficial; it’s essential for professional growth.
Beyond discussing the conference, we talked about why Charleston was chosen as host. Kristelle explained how cities with unique character make for the best venues for professional gatherings. Feedback from agency owners and PR practitioners expressed a desire for a locale where they could not only grow professionally but also enjoy the rich culture and natural beauty of the area. Plus, Kristelle’s personal experience in digital strategy for the Albuquerque International Balloon Fiesta made it clear that location can have a powerful impact on event success.
We touched on the importance of being involved in professional associations like PRSA and AMA. Joining these organizations is a meaningful investment in one’s career, providing opportunities for networking, professional development, and mentorship. Kristelle described her own career trajectory and how PRSA has played a crucial role in shaping it. She advocated for members to actively participate in their chapters by attending events, engaging in workshops, and volunteering for committees. This level of involvement is what fosters a thriving community where all can benefit and grow.
If you’re a student aspiring to break into PR or marketing, Kristelle offered essential advice: start networking now. Don’t wait until graduation to begin job searching; engage with industry professionals and build relationships that could prove beneficial in the future. She stressed that internships, mentorship, and a willingness to learn can set students up for success in a competitive job market.
Kristelle shared her unique hobby: hot air ballooning. This passion serves as a metaphor for stepping outside one’s comfort zone. Just like balloonists must navigate uncertain winds, marketers must learn to adapt and embrace the unpredictable elements of their work. Kristelle’s goal of becoming a licensed balloon pilot is just another testament to her belief in continuous learning and personal growth.
Our discussion illuminated how connections, collaboration, and commitment to professional growth can lead to success. Whether through attending conferences, being active in PRSA or AMA, or AAF, or forging meaningful relationships within the professional community, the investment one makes in their career today can solidify a prosperous tomorrow.
Thank you to Kristelle for my new “All You Need Is Love” pin and for sharing so much of your journey, wisdom, and passions with Margaret, myself, and our listeners. Good luck at your PRSA Counselors Academy Conference.
