Good Business Summit: The Power of Local First

The Charleston Marketing Podcast dives deep into the heart of local business success, focusing on the unique role of community-driven organizations like Lowcountry Local First. This episode features key insights from industry leaders who have tackled challenges and celebrated victories alongside local entrepreneurs. With the ongoing evolution of technology, particularly AI, the conversation grows richer as we explore how it can be a game-changer for small to medium-sized businesses. One of the highlights of this episode is the discussion about the Good Business Summit, a conference that goes beyond typical networking events. It’s designed for meaningful engagement, encouraging attendees to ask the bigger questions about their businesses and the impact they have on the community. Let me tell you, RMBO was a proud sponsor of last year’s summit, and it was an awesome experience. Charleston American Marketing Association is a strategic partner this year and will help every year from here on.

The summit features an array of activities, including keynote speeches, breakout sessions, and chances for informal networking that create an inspiring atmosphere. Each activity is thoughtfully curated to foster discussions about how businesses can serve not just themselves, but also the broader community. One of our guests shares how personal experiences have intertwined with their professional journeys, illustrating that the power of community is real and tangible. When businesses come together to support each other, they become stronger, creating a vibrant ecosystem filled with opportunity.

Exploration of AI’s potential is another critical topic that intertwines throughout the episode. AI is not just for tech giants anymore; small businesses can leverage its capabilities to streamline operations and enhance productivity. The conversation addresses common misconceptions and outlines practical ways that entrepreneurs can harness these tools effectively without feeling overwhelmed. From automated customer interactions to data-driven marketing strategies, the episode breaks down how AI can fit into everyday business practices and help level the playing field against larger competitors.

In celebrating Charleston’s local businesses, our conversation emphasizes the cultural richness of the area. For local business owners and marketers, this episode serves as both inspiration and an invitation to engage with the broader Charleston community. It’s not merely about being part of a network; it’s about understanding the unique characteristics that shape local businesses. With organizations like Low Country Local First leading the way, we can see how local ownership and mutual support contribute to a thriving economy while preserving the rich culture of the city. This evolving narrative serves as a powerful testament to Charleston’s commitment to fostering local talent and building a legacy of entrepreneurial success.

Thank you to Mara and Emma for taking the time to chat with me and our American Marketing Assocation membership about Lowcountry Local First and the Good Business Summit. Good luck today!

Mike Compton
President RMBO
Podcast Host

Membership Director

Charleston American Marketing Association

PRSA Meets Southern Charm

In my world of marketing, collaboration is the key to both CAMA’s and RMBO’s successes, and that’s exactly what we explored in our latest Charleston Marketing Podcast episode with Kristelle Siarza Moon. Underlining the importance of community in Charleston and beyond.

One of the significant highlights from our discussion was the upcoming Counselors Academy conference happening in Charleston from March 31st to April 2nd. With the theme “Connections and Collaborations: Building Success Together,” the conference aims to empower marketing and PR professionals through various workshops and keynote speeches. Key topics will cover navigating crises, trends in the industry, and practical business development strategies. Kristelle emphasized that this type of rich, collaborative engagement isn’t just beneficial; it’s essential for professional growth.

Beyond discussing the conference, we talked about why Charleston was chosen as host. Kristelle explained how cities with unique character make for the best venues for professional gatherings. Feedback from agency owners and PR practitioners expressed a desire for a locale where they could not only grow professionally but also enjoy the rich culture and natural beauty of the area. Plus, Kristelle’s personal experience in digital strategy for the Albuquerque International Balloon Fiesta made it clear that location can have a powerful impact on event success.

We touched on the importance of being involved in professional associations like PRSA and AMA. Joining these organizations is a meaningful investment in one’s career, providing opportunities for networking, professional development, and mentorship. Kristelle described her own career trajectory and how PRSA has played a crucial role in shaping it. She advocated for members to actively participate in their chapters by attending events, engaging in workshops, and volunteering for committees. This level of involvement is what fosters a thriving community where all can benefit and grow.

If you’re a student aspiring to break into PR or marketing, Kristelle offered essential advice: start networking now. Don’t wait until graduation to begin job searching; engage with industry professionals and build relationships that could prove beneficial in the future. She stressed that internships, mentorship, and a willingness to learn can set students up for success in a competitive job market.

Kristelle shared her unique hobby: hot air ballooning. This passion serves as a metaphor for stepping outside one’s comfort zone. Just like balloonists must navigate uncertain winds, marketers must learn to adapt and embrace the unpredictable elements of their work. Kristelle’s goal of becoming a licensed balloon pilot is just another testament to her belief in continuous learning and personal growth.

Our discussion illuminated how connections, collaboration, and commitment to professional growth can lead to success. Whether through attending conferences, being active in PRSA or AMA, or AAF, or forging meaningful relationships within the professional community, the investment one makes in their career today can solidify a prosperous tomorrow.

Thank you to Kristelle for my new “All You Need Is Love” pin and for sharing so much of your journey, wisdom, and passions with Margaret, myself, and our listeners.  Good luck at your PRSA Counselors Academy Conference.

Mike Compton

Podcast Host

Membership Director

Charleston American Marketing Association