The American Marketing Association, Charleston Chapter (AMA Charleston) is pleased to announce a new category in this year’s Spark! Awards, recognizing the outstanding creative achievements of Charleston area marketers. The Giving Award will commend the work of an individual or company based in the tri-county area that has donated a marketing service(s) to a nonprofit organization.

In addition to The Giving Award, AMA Charleston’s Spark! Awards include a wide variety of categories intended to recognize the outstanding work of area creatives and marketers, including categories for individual projects, overall marketing campaigns, and social media channels. Additionally, the winner of Charleston’s most prestigious marketing award, Marketer of the Year, is announced at the Spark! Awards gala.

Maggie Mills, president-elect of AMA Charleston, explains the motivation for this new award. “We wanted to showcase the kindness and generosity of our creative community. So many people generously give of their time with no reward other than the contentment of a kind heart. It’s time to recognize this special type of philanthropy.”

Entries may be submitted until January 31 at See the website for more details. AMA Charleston encourages nonprofit organizations to nominate donors of marketing services. Individuals and companies may also apply on their own behalf. Submission fees are waived for this special award category.

In conjunction with the launch of The Giving Award, a new sponsorship opportunity is available for any person or company who would like to support The Giving Award. Contact Amanda Culver Wynns for details (

The Spark! Awards gala is being held March 8 at Harborside East and is open to the public. For tickets, go to

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