As GivingTuesday has become a massive worldwide movement, the stakes are higher for ensuring your story and mission are seen, heard and ultimately: you get the donations you need.
Creative, out-of-the-box ideas are a must
This global movement has taken the world by storm. GivingTuesday content reaches millions of people every year. Your campaign needs to stand out to get the attention it deserves. Long gone are the days of just a few posts on social media. Instead, consider compelling, fun and engaging ways to share your story.
Curate an extensive image bank this year. Create a recap video. Have incredible testimonials or stories from those you’ve helped. Amplify their voices by making them the heroes of your campaign! Uncover the creative core of what you do and make it shine bright by sharing through all your communication channels.
Appoint ambassadors for your campaign
Leave the logistics of your campaign with a planning committee. Whether it’s committed volunteers or members of your staff, forming a group of a few people to execute your campaign from start to finish will ensure the attention to detail and focus of your message is layered in every step of the way!
Create a campaign landing page
Make the most out of your donor’s giving experience by sending them to a dedicated campaign landing page versus your donate page on your website. This way, they will have a seamless experience that matches your campaign. Whether you create a subdomain or host it elsewhere, let us help you maximize your donation potential!
Pro tip: Keep the separate landing page all year long and change up the content each time you run another campaign or special event! You’ll be able to monitor your campaign traffic and separate it from your year-long traffic.
Partner with others for a larger impact
Double down on your reach by pairing up with other like-minded organizations. Do you all serve the same community? Are you both members of a larger cause? Tap into different audiences, increase your budget and promote your partnership for a louder impact on giving day!
Partner lead: Are you an SC nonprofit? Together SC has over 800 members! Your new partner may be closer than you think.
Plan for Welcome Wednesday
The day after GivingTuesday has come to be known as Welcome Wednesday, a day to extend an extra special thanks and welcome to the donors from the day before. Welcome Wednesday should layer into your overall donor retention communication plan, so don’t skip out on this must-do. Ensure you have emails drafted and your hand-written thank you notes on hand to reach out to everyone that made the day a success!
Spring toward a six-month check-in
Speaking of thanking donors, while a majority do not return until the next holiday season, Classy reports that 31% of those who return to make a second donation do so within six months (May). You now have another opportunity to amplify your retention tactics and re-activate GivingTuesday donors earlier in the year! For example, knowing that these supporters respond to time-based, exciting giving days, it’s a good idea to use national cause awareness days to create an inflection point during earlier months.
