Whether you’re scrolling through Instagram or hear something on a podcast, there is literally no way you can ignore new tips, tricks or trends around digital marketing. If you’re even remotely tapped into the industry, you will get hit over the head with something you may not have known about or HAVE heard/seen it before but it sparks your imagination to think of your work in a different way.

That’s where this round-up comes from. 

There is no real continuity or cohesiveness to any of these on the list other than they may help you learn something new or remind you of something you haven’t thought about in a while. Either way, here are five tips, tricks and trends you can use right away.

  1. An easy way to go viral on Twitter

Written a blog post or long-form article recently? Great, you now have what you need to go viral on Twitter. A very easy way to get more exposure and engagement on your Tweets is by creating a Twitter thread with all the content you already have. Keep on with your Twitter game since there will likely be new changes headed to the platform VERY soon with its new owner!

  1. Keep in mind this new vocab that is leaking out in to the WWW

That’s right! A new digital language = ‘algospeak’, which is literally new words being published online and across TikTok, Instagram, YouTube and Twitch in an effort to create a brand-safe lexicon that will avoid getting posts removed or down-ranked by content moderation systems. For instance, in many online videos, it’s common to say “unalive” rather than “dead,” “SA” instead of “sexual assault,” or “spicy eggplant” instead of “vibrator.” Keep this in mind for your next SEO meeting…

  1. Create animation or a super quick video with your screen record

Bypass an app, long hours editing or even downloading from another platform to create a very quick, down and dirty video or animation, use your phone’s screen record feature! I do this often to create another piece of content for social channels, especially! Check out this one I created after Mike Compton and I did IGTV Live. I created this fun animation just by scrolling through our faces while I recorded my screen. Done and done!

  1. Remember Blue Ocean Strategy?

Based on the book published in 2004 by W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy refers to the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. While published some time ago, the principal here still applies: Don’t do what everyone else is doing. Get creative with YOUR brand as it is unique to you in a space where there are no new ideas. 

  1. What the F is an NFT NE way

It’s a digital flex, mostly in the art world and whether you’re the buyer or seller, anyway you put it, I see this fading out real quick. Crypto, however, will be sticking around

So there you have it! Hope this ignited some inspiration for you and your work. Have questions or want to chat about these more? Email me at: taylor@charlestonama.org

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