Month: October 2022

If we’re not watching, we’re scrolling. If we’re not scrolling, we’re listening. And if you’re not listening, well that’s where we come in! In 2021, over 80 million Americans were dedicated, weekly podcast listeners. With over two million podcasts to choose from, there’s always something to laugh at or something to learn, especially when it comes to marketing. Join us in as we keep up with the podcast Joneses; here are the five podcasts all marketers should be listening to right now!

The Marketing Secrets Show

Hosted by New York Times bestselling author and co-founder of ClickFunnels, Russel Brunson, The Marketing Secret Show highlights small business successes. As a small business entering the marketing space with a limited budget, it can be daunting to form a plan. Heck, you may not even have a pla-. Russel’s podcast is a free resource to help get your company started off on the right foot and make sure you stay there. 

The Digital Marketing Podcast

In an arena that’s ever-evolving, keeping up with the latest digital trends is truly a full time job. This weekly podcast, hosted by Daniel Rowles, award winning author, speaker and CEO of Target Internet, and digital marketing specialist and trainer, Ciaran Rogers, highlights the need-to-know digital news to keep your strategy relevant. From social media to SEO to digital ads, they’ve got it covered. 

Marketing Over Coffee

The perfect show for your morning commute, John Wall and Christopher Penn’s show breaks down industry news into bite-sized bits. Published every Thursday morning, the pair of marketing experts and public-speaking aficionados cover a wide-range of topics, industry best practices and interviews with the marketing industry’s finest as it relates to what’s current – and they do it all in just 20 minutes! 

Everyone Hates Marketers 

Raise your hand if you have been personally victimized by people who hate the marketing industry… We’ve all been there. Host Louis Grenier provides an irreverent take on industry news and need-to-knows and does it in a way that will reignite your spark for the space as a whole. This podcast is both educational and entertaining, providing resources and perspectives that allow you to do your job well, while reminding you why you started your job in the first place. Marketing is FUN! 

This Old Marketing

Hosted by Joe Pulizzi and Robert Rose, This Old Marketing covers a week in review of pertinent media, marketing and content news. Joe and Robert look at the world through an entrepreneurial eye, making this a must-listen to for all who are moving and shaking the industry. The show, published every Friday, provides insight and conversations that you won’t want to miss. 

The next time you find yourself stuck in traffic on the Ravenel Bridge, stop your scroll and turn on one of these podcasts instead. You may even learn something!  

Taylors-Marketing-Tips-CAMA-Blog

This time I’m talking vocab to get you ready for big trends to hit the industry come 2023. Let’s jump in…

1. Agile Marketing: An approach inspired by the Agile methodology. It’s a way of working that involves rapid iterations rather than one big project. Agile marketing emphasizes real-time collaboration (over silos and hierarchy) and is designed so that marketers can respond more easily to change.
2. “Blanding”: The cross-market phenomenon of brands adopting similar minimalist aesthetic cues. Ruled by the dictum “less is more,” blanding is embodied by sans serif fonts, clean lines, limited color palette and overall simplification. Blanding is a visual style
   that’s controlled, ahistorical and flat. Blands by definition look the same. The style can be seen across all sectors, and major companies are rebranding to fit the trend. Blanding removes associations, attempting neutrality. As simple and streamlined as possible, there’s nothing that could alienate consumers now or in the future. This will specifically apply to UX design working to make websites free of intrusive advertising and popups.
3. Conversational Marketing: Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website. This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.
4. Internet of Things (IoT): This term describes a network of “things” that are connected through sensors and software for the purpose of connecting and sharing data with each other over the internet. According to Cisco, 500 billion devices are expected to be connected to the internet by 2030. This means marketers should start thinking about how to incorporate IoT and artificial intelligence into their programs to maintain omnichannel marketing across channels their potential buyers will be using.
5. “Scrollytelling”: A term first coined to describe online long-form stories characterized by audio, video and animation effects triggered by simply scrolling the page. The scrollytelling format represented a departure from basic stories containing little or no multimedia, and also from interactive stories that were complex to navigate. One of the first examples of the style to gain widespread attention was Snow Fall: The Avalanche at Tunnel Creek, published by The New York Times. The simplicity of the scroll-based interaction meant that readers didn’t have to second-guess what to press, click, or swipe in order to see the full story. The scrollytelling format also provided novel opportunities for position-triggered multimedia events, such as video playing, animation, and image transitions. This enabled a dynamic interplay of text, imagery, and sound that gave the story an engaging rhythm and provided elements of unexpected surprise as components came to life.

And there you have it! I hope you’re feeling more ITK and a bit more prepared for the marketing realm in 2023!