While our Monthly Signature Events have broad appeal, we recognize that certain industries and marketers have challenges unique to them. To address their specific needs, we currently offer two quarterly coffee talk series targeted to two sectors: nonprofits and tech companies.
Coffee Talks take place from 8-9 a.m. in the morning and are free for members of the AMA Charleston and just $10 for non-members. Coffee and pastries included!
Marketing Essentials Coffee Talk
Our newest coffee talk! Please join us for the first in a series of coffee talks addressing the unique marketing challenges facing solo entrepreneurs and freelancers.
Nonprofit Marketing Coffee Talks
Learn the nuts and bolts of marketing techniques that will give you the best bang for your buck, plus the free or low-cost resources to help you achieve your marketing goals. These take place at the Coastal Community Foundation, 635 Rutledge Ave., Charleston.
Past topics include:
• Email marketing
• Media buying 101
• Taking photos that work
The Power of Video Marketing… on a Budget
Friday, July 27th 8:00 AM to 9:00 AM (EDT) at the Coastal Community Foundation: Good news! You don’t need a ton of fancy equipment and a huge budget to use video as a marketing tool. It’s an excellent way for nonprofts to tell their story.
Come hear from Jason Kirk, director of development and marketing for Palmetto Community Care, about how this organization uses video in its marketing efforts. Formerly Lowcountry AIDS Services, Palmetto Community Care uses video consistently in its marketing, creating a monthly educational video series and to promote its largest fundraiser, Charleston Beer Garden. Also presenting is Holly Fisher, CEO of Fisher Creative, which manages PR and social media marketing for Palmetto Community Care and other nonprofits and small businesses.
Jason and Holly will share how they’ve been able to make the most of video marketing through live streaming, simple editing programs and an iPhone and a tripod.
The AMA Charleston is proud to support Charleston’s growing tech sector by providing the insights and techniques tech companies need to market effectively in today’s competitive environment. Event locations vary
Past topics include:
• Demand generation
• Product marketing
Assigning Meaning to Metrics in Email Marketing – Charleston AMA Tech Coffee Talk
Friday, July 13th from 8:00 AM to 9:00 AM (EDT) at TRIO Solutions: Getting started in email marketing is easy, but improving your email marketing over time is tough. What are your email analytics really telling you? Learn to understand the numbers to gain valuable insight into what’s working and not working in your email marketing strategy.
You will learn:
How to interpret open rates, click rates, bounce rates and unsubscribe rates
List hygiene – what it is, why it matters, and how to keep your list sparkling clean
Recommendations and best practices you can apply to see improvements in your metrics right away
This session will be presented by Kelly Nelson, marketing coordinator at the South Carolina Aquarium and president of the Charleston AMA. By implementing innovative strategies in email design, database management, content and automation, Kelly has turned the Aquarium’s email marketing channel into a critical revenue driver and an important source of brand awareness.
Let us know the marketing challenges you face so we can tailor content to solve your problems. We also love getting tips on speakers who would be a good fit for one of our Coffee Talk series. Drop us a line at firstname.lastname@example.org. We’re here to serve you!